Websites today are a crucial part of running and maintaining a business, online or offline, and could mean the success or failure of it. Not only businesses, but individuals are finding that websites are needed for family events all the way to personal blogs.
But how about all those visitors that you receive to your website? Having a website is only one piece of the overall picture. To be successful, you need website traffic also.
For those lucky enough to have an established pattern of traffic and visitors, how are you planning for the locations they are coming from or optimizing your content better to accommodate them? If you are not using Geo-location targeting, you may be loosing out on a huge amount of sales of your product or service.
Geo-location targeting means that you are taking note of and recording the IP address location of your website visitors better. By using the location data of this traffic you can optimize your website on everything from language translations to displaying product descriptions and costs to the visitors country and monetary understanding.
Wikipedia defines “Geo-targeting” as:
Geo targeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria.
In our discussion, we are looking at using IP address tracking for this Geo-targeting and location based services optimization. To make the best use of your incoming traffic’s IP addresses, you have two options. By using either an IP address database or an IP address API. Both are similar in nature but present two ways that could best fit your website or mobile app’s requirements for proper IP address tracking.
TrackIPAddresses.com offers an IP address database with supreme accuracy that can be easily used in mobile apps like those designed for the iPhone or the numerous Android based smartphones available. A database such as this can be downloaded and integrated with many types of applications to give you more data on where your visitors are coming from.
IPAddressAPI.com offers an IP Address API that helps webmasters and internet marketers know their customers better. You can get to know the traffic sources that you receive and their location, which then gives you the ability to create better and highly targeted content in the users native languages. All of which will increase your conversion rates and profitability.
Consider adding Geo-targetting through IP address tracking to your website, software, or other Internet enabled applications to gain better data for your business efforts while at the same time producing a better experience for your website visitors.